Social Media Research
- 1)"The Hangover" (2009)
- 2) "Bridesmaids" (2011)
- 3) "21 Jump Street" (2012)
- 4) "Monty Python and the Holy Grail" (1975)
1) Media text: Digital
Social media tool: Instagram
Description of types of posts: Behind the Scenes Content, post photos or short videos showing the making of the films, including bloopers or funny moments on set.
Description of how branding is developed (or not): The branding is developed through it's unconventional humor, characterized by its outrageous escapades and unexpected twists. The posts focus on capturing the chaotic and adventurous spirit of the film, emphasizing spontaneity and unpredictability in content creation.
Analysis of how you will use this to develop your own social media presence: I'll infuse my social media presence with spontaneity and humor, sharing quirky and unexpected content to keep followers engaged and entertained.
2) Media text: Digital
Social media tool: Instagram
Description of types of posts: Encourage followers to share their favorite quotes, scenes, or funny moments from film and they sometimes repost the followers responses.
Description of how branding is developed (or not): Branding for is centered around female comedy and the bonds of friendship. The content emphasizes themes of empowerment, sisterhood, and relatable humor, while showcasing the film's appeal to a diverse audience of women and comedy lovers.
Analysis of how you will use this to develop your own social media presence: I'll make a sense of community and inclusivity in my social media presence, celebrating friendships and empowering others through relatable and uplifting content.
3) Media text: Digital
Social media tool: Instagram
Description of types of posts: Shares funny memes related to the themes of the comedy films, incorporating popular quotes or scenes from the movies.
Description of how branding is developed (or not): "21 Jump Street": Branding development for "21 Jump Street" revolves around its irreverent humor, youthful energy, and buddy-cop dynamics. The content aims to resonate with a younger demographic through witty banter, pop culture references, and a laid-back, approachable tone.
Analysis of how you will use this to develop your own social media presence: I'll target a younger audience with my social media content, leveraging trends and pop culture references to create a fun and approachable online persona will use platforms such as Tiktok and instagram to reach this target audience.
4) Media text: Digital
Social media tool: Instagram
Description of types of posts: Hosts a poll in Instagram Stories asking followers to vote for their favorite character from "The Hangover" and share why they love them, encouraging lively discussions and debates among fans.
Description of how branding is developed (or not): The branding is developed by its iconic and timeless comedy, characterized by satire. The content celebrates the film's cult status and appeals to fans of classic comedy and intellectual humor.
Analysis of how you will use this to develop your own social media presence: I'll use smart wordplay and incorporate it into my social media posts, which appeals to fans of intellectual humor and cultivate a distinct and memorable brand identity.
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